Technology Leadership from DTC Pioneers

Replace building. Start scaling.

FiftyFwd Digital becomes your complete technology leadership function. Gain immediate access to the expertise that scaled Blenders from $40M to $100M—without the $500K+ cost of building an internal team.

Our Partnership Get Connected

The Internal Ecommerce Technology Team Challenge

Rather than building an internal ecommerce technology team from scratch—with hiring challenges, management overhead, and $500K+ annual investment—FiftyFwd Digital becomes your complete technology leadership function.

Internal Team vs. FiftyFwd Partnership

Internal Team Reality

Head of Technology $180K-$250K

Senior Shopify Developer $140K-$180K

Full Stack Shopify Developer $80K-$120K

UX/Conversion Specialist $100K-$150K

Total Annual Investment $500K-$700K

+ Management overhead + Hiring/retention challenges

FiftyFwd Partnership

Immediate access to senior-level expertise

Proven experience scaling $40M→$100M

No management overhead required

Strategic partnership with DTC veterans

Annual Investment $120K-$300K

Ecommerce Leadership Experience

We've sat in your seat. We know what works.

Blenders Eyewear

Scale & Growth

Architected and led e-commerce technology strategy during explosive growth period, scaling revenue from $40M to $100M in 2 years through targeted team development and platform optimization.

ThirdLove

Efficiency & Profit

Optimized e-commerce operations through strategic team realignment and technology consolidation, successfully steering the company toward profitability through enhanced digital efficiency.

Outerknown

Foundation & Launch

Established technology foundation and team structure, implementing international expansion capabilities and ship-from-store fulfillment operations enabling profitable growth from startup to established DTC presence.

Your Ecommerce Technology Leadership Options

Strategic partnership. Not just development.

Advisory

$10K/month

Perfect entry point - strategic guidance with immediate impact

Strategic technology consulting and high-impact optimization projects. Prove value first, expand as you see results.

Strategic technology consulting & roadmapping

High-impact optimization projects

Performance monitoring & conversion audits

Team mentoring & strategic planning

Technology leadership at 1/5 the cost of building a team

Partnership

$17K/month

Strategic leadership + hands-on execution

Primary technology strategy and oversight with significant development and optimization execution capabilities.

Technology strategy & oversight

Development & optimization execution

Platform maintenance & monitoring

Strategic consulting & team integration

Primary technology leadership with execution capability

Ownership

$25K/month

We become your entire technology function

Full technology team replacement handling all strategic and execution responsibilities at half the internal cost.

Full technology leadership & strategy

Development & optimization capabilities

All platform operations & maintenance

Vendor management & strategic planning

Full technology team for 50% less than building in-house

Customized to Your Situation: Every partnership begins with a strategic assessment. We'll recommend the right engagement model based on your current team, growth stage, and technology needs.

Complete Ecommerce Technology Function

Everything you need to scale. Nothing you don't.

Strategic Leadership

Technology roadmapping, platform architecture decisions, and vendor management at the executive level.

Development Execution

Custom features, integrations, and platform optimizations executed by senior-level developers.

Performance Engineering

Site speed optimization, caching strategies, and infrastructure scaling for high-traffic operations.

Conversion Optimization

A/B testing, UX improvements, and data-driven enhancements that directly impact revenue.

Team Integration

Seamlessly work with your existing developers or eliminate the need to hire them entirely.

Platform Operations

Security monitoring, maintenance, updates, and 24/7 platform reliability management.

Certified Shopify Plus Partner

Expert-level platform optimization for enterprise DTC brands

Partner Testimonials

Results speak louder than promises.

Connor at FifyFwd Digital is one of the best devs and ecom leaders I've worked with. FiftyFwd Digital has hit it out of the park with our brand. They excel at thinking out of the box (beyond just a website), being strategic with other business leaders across the company (the kind of eng you can talk to), pushing us to think and act like a scrappy startup which every company big and small needs (esp in the eng department). We completely re-architected and improved our site experience under them, a very big undertaking. Most of our tech debt wiped away as a result of Connor and his teams work. We very much appreciate all of their contributions.

David Spector

Co-Founder, Thirdlove